Facebook Page Monetization Criteria in 2024
Learn Facebook page monetization eligibility requirements for 2024 including minimum age, followers, content views, compliance with Partner Monetization Policies, Community Standards, and Page Terms.
Facebook page monetization has become an attractive way for creators to earn money from their content. With over 3.05 billion monthly active users, Facebook offers a huge potential audience.
But not everyone who creates a Facebook page can monetize it. Facebook has specific monetization eligibility requirements you must meet.
Understanding Facebook’s monetization criteria is key if you want to make money from your Facebook page. So let’s dive into the details of what’s required in 2024 to monetize your page through in-stream ads, Brand Collabs Manager, and subscriptions.
Minimum Age of 18 Years
One of the first criteria is that you must be at least 18 years old to monetize your Facebook page. This is likely for legal compliance reasons. Facebook wants to avoid issues with monetizing content from minors.
So if you’re not yet 18, you won’t be able to enable monetization features on your page. Your birthday listed on your Facebook profile is used to verify your age. Be sure it’s accurate if you want to monetize your page.
Valid Personal Facebook Account
To monetize your Facebook page, you need to have a valid personal Facebook account. This account must comply with Facebook’s terms of service.
Facebook requires personal accounts for monetization so there is transparency about who is behind a page. Brand pages themselves are not eligible for monetization. The monetization features can only be enabled by a personal account owner.
So you can’t monetize a Facebook page with an account you create just for that page. It needs to be connected to your real identity. This adds legitimacy and allows Facebook to maintain quality control over monetized content.
Location in an Eligible Country
Your personal Facebook account and page must be based in a country where monetization features are available. Facebook monetization is not yet globally available.
As of early 2024, these programs are available in many countries worldwide, including:
- Argentina
- Australia
- Austria
- Bangladesh
- Belgium
- Bolivia
- Brazil
- Canada
- Chile
- Colombia
- Denmark
- Dominican Republic
- Ecuador
- Egypt
- El Salvador
- France
- Germany
- Guatemala
- Honduras
- Hong Kong
- India
- Indonesia
- Iraq
- Ireland
- Israel
- Italy
- Japan
- Jordan
- Malaysia
- Mexico
- Morocco
- New Zealand
- Norway
- Peru
- Poland
- Puerto Rico
- Romania
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- Taiwan
- Thailand
- The Netherlands
- Philippines
- Turkey
- Saudi Arabia
- Ukraine
- United Arab Emirates
- United Kingdom
- United States
The specific monetization options can vary by country based on local laws and regulations. But most geographies now have access to at least one monetization method.
You can only earn money from users in countries where the programs you use are available. So even if you personally live elsewhere, as long as your page and account are registered where monetization is offered, you can potentially monetize your audience.
Compliance With Facebook Partner Monetization Policies
One of the most critical criteria for Facebook page monetization eligibility is complying with Facebook’s Partner Monetization Policies. These policies outline what types of pages, content, and methods of generating revenue are permitted.
Some key elements of the Partner Monetization Policies include:
Page Authenticity
Pages must represent real people, businesses, brands, or organizations. Fake or impersonator pages are not allowed. Pages must also be transparent about what they are about and who owns them.
Lawful Business
Your page cannot promote or facilitate unlawful activities. All monetization must be legal under applicable regulations.
Original Content
You must only post content you created or have the rights to share. Unauthorized use of copyrighted material is prohibited.
Restricted Content
Certain types of content are not eligible for monetization, such as pornography, violence, hate speech, tobacco, drugs, dangerous organizations, and illegal activity instructions. Pages focused on these topics will not be approved.
Misleading Claims
Pages cannot make false claims about products, services, medical advice, income potential, or other details. You must be honest and transparent.
Artificial Engagement
Any artificial inflation of views, likes, or followers using ads, third-party apps, or other methods violates the policies. Engagement must come from real people genuinely interested in your content.
This covers some of the highlights but the full Partner Monetization Policies contain additional details. Thoroughly reviewing them is crucial to ensure you comply with all requirements. Violations can lead to losing monetization access entirely.
Adherence to Facebook Community Standards
In addition to the Partner Monetization Policies, your page and content must abide by Facebook’s broader Community Standards. These standards outline what types of posts are permitted on Facebook more generally.
If your page or specific posts on it violate the community standards, it will affect your eligibility to monetize.
Key elements of the Community Standards include:
Violence and Criminal Behavior
You cannot threaten or promote violence or criminal activities. Posts encouraging real-world harm are prohibited.
Safety
Content that endangers people’s physical or emotional health is not allowed. Misinformation about public health and safety topics is heavily restricted.
Objectionable Content
Facebook prohibits certain content such as hate speech, bullying, harassment, sexual exploitation, and regulated goods. Pages focused on these areas cannot be monetized.
Integrity and Authenticity
Content that is misleading, scammy, artificially inflated, or inauthentic is subject to removal. Facebook prioritizes authentic user experiences.
Like the monetization policies, the Community Standards contain many additional specifics. But essentially any content that violates the standards makes a page ineligible to monetize that content. So staying compliant is essential.
Compliance With Facebook Payment Policies
To actually receive money earned from monetizing your Facebook page, you must comply with Facebook’s payment policies. These policies ensure proper handling of taxes, banking information, and payment receipts.
Key elements of these payment policies include:
Payment Method
You must provide a valid payment method registered in your name, such as a PayPal account or bank account.
Tax Information
Depending on your residence and revenue, you may need to submit tax information to Facebook. This includes forms like a W-9 if you are in the US.
Minimum Payment Threshold
You must earn at least a minimum amount before Facebook will issue payment. This threshold depends on your payment method but is typically $25 (from a previous $100).
Without compliance with the payment policies, you cannot withdraw any earnings from your monetized page. So make sure to fully understand what’s required for your country and revenue amounts.
Adherence to Facebook Page Terms
Facebook’s Page Terms lay out rules pages must follow separately from the community standards. Violating the Page Terms can get your page shut down or make you ineligible for monetization.
Key aspects of the Page Terms include:
Page Admins
Admins must accurately represent their identities, purposes, and affiliations. Pages cannot have fake admin accounts.
Contact Info
Valid contact information must be provided in the About section of the page for communication purposes.
Respecting Privacy
User privacy settings must be respected. Contacting people without consent is forbidden.
Following Applicable Laws
Pages must operate legally under their local laws and regulations at all times. Any illegal activities can lead to page removal.
Accurate Use of Facebook Branding
Pages cannot use Facebook’s trademarks in a misleading way or without permission. Proper attribution is required.
So in addition to your actual content, how you operate your entire page must comply with these terms if you want to monetize. Following best practices for page management is key.
Follower and Engagement Thresholds
Simply meeting the policies and standards above is not enough, however. To be eligible to monetize with each program, you must also have:
A Minimum Number of Followers
Programs require 10,000+ followers to demonstrate an established audience. Exact requirements depend on the monetization method.
Minimum Engagement and Content Views
You need high engagement and watch time to show content quality. Certain viewer and video view thresholds must be met.
These thresholds ensure monetization access is granted to active pages with real audiences to prevent abuse. Let’s look at specific requirements for each monetization option.
Facebook In-Stream Ad Monetization Requirements
For monetizing with in-stream ads, the most popular option, here are the current eligibility requirements:
- 10,000+ followers — Necessary for access to in-stream ads. Shows an established audience.
- 600,000+ 1-minute views in 60 days — This proves your content attracts substantial viewership.
- Comply with Partner Monetization Policies — Critical for approval to use in-stream ads.
- Comply with Community Standards — Ensure all your content is ad-ready based on policies.
- Valid payment method — Required to receive any earnings from ads.
These thresholds ensure your content attracts enough viewers for advertisers to deem it worth targeting.
Inactive pages with very low viewership are not eligible. You need an engaged following and content. Pages about prohibited topics that violate standards will also be denied.
Brand Collabs Manager Monetization Requirements
Sponsored content through Brand Collabs Manager has similar but slightly different eligibility rules:
- 1,000+ followers — Lower than in-stream ads but still shows an established audience.
- 15,000+ post engagements in 60 days — Engagement directly on your posts proves an active audience.
- 180,000 1-minute views or 30,000 3-minute views in 60 days — Shows substantial viewership of your video content.
- Comply with Partner Monetization Policies — Crucial for approval to collaborate with brands.
- Comply with Community Standards — Ensure branded content meets content policies.
The lower follower requirement makes it accessible for mid-size pages too. But you still need to demonstrate highly engaging content worth sponsoring. Brand risk is also a factor in approval.
Facebook Subscriptions Monetization Requirements
Facebook’s paid subscription offering has the following eligibility rules currently:
- 10,000+ followers — Matches in-stream ads as a signal of an engaged following.
- 250+ returning viewers in 60 days — Indicates a loyal audience willing to pay.
- 50,000+ post engagements or 180,000 1-minute views in 60 days — Shows substantial, interactive viewership.
- Comply with Partner Monetization Policies — Required for offering paid subscriptions.
- Comply with Community Standards — Subscriber-only content must still follow policies.
A large, loyal audience is key for subscriptions. You need fans truly engaged with your content who will want exclusive access. Low viewership pages will not be approved.
Optimizing Your Facebook Page for Monetization
Meeting the above eligibility criteria is essential for Facebook page monetization access. But keep in mind approval is never guaranteed. Demand can outpace available monetization spots.
Here are some tips to optimize your page and improve your chances of approval:
- SEO-optimized descriptions of your page bio, about page, and details about you.
- Produce high-quality, valuable content — Well-produced content attracts more engaged viewership long-term.
- Post consistently — Keep a regular content schedule so followers know what to expect.
- Use best practices for engagement — Respond to comments, ask questions, and use relevant hashtags to spark interactions.
- Avoid prohibited content — Steer clear of any topics or material that violate Facebook’s standards and policies.
- Promote your page organically — Grow your audience authentically through great content rather than ads or sketchy tactics.
Success on Facebook requires understanding the platform’s guidelines and algorithms. But create value for your audience first and the monetization opportunities will follow.
Weighing the Pros and Cons of Facebook Page Monetization
While monetizing on Facebook offers potential revenue, it’s not guaranteed income. And it requires meeting Facebook’s rules. Consider weighing the pros and cons:
Pros:
- Billions of potential viewers on a massive platform
- Multiple monetization methods like ads, subscriptions, brand deals
- Features seamlessly built into Facebook for convenience
- Can be managed directly by page creators via their accounts
Cons:
- Very competitive due to Facebook’s popularity with creators
- Ongoing changes to eligibility rules and features
- Must comply with Facebook’s content policies and standards
- Payouts subject to Facebook’s fees and payment policies
- Income is unstable and dependent on views and engagement
Evaluate whether the benefits are worth the effort and limitations for your specific page and goals. Facebook offers huge scale but isn’t the only monetization option.
Diversifying Beyond Facebook Monetization
Due to the rising competition on Facebook, many creators focus on diversifying their monetization strategies beyond Facebook itself. Some additional options include:
- Member Programs — Offering exclusive content and perks to paying members/subscribers on your website or platforms like Patreon.
- Sponsorships — Forming direct sponsor relationships outside of Facebook’s Brand Collabs Manager.
- Affiliate Marketing — Earning commissions promoting brands through affiliate links. However, remember that affiliate marketing on Monetized content is different.
- Merchandise — Creating and selling branded physical products like t-shirts, mugs, and posters.
- Paid Content Platforms — Uploading videos to monetized platforms like YouTube, TikTok, and Snapchat.
- Live Events — Hosting in-person experiences like concerts, conferences, and meetups.
Diversification helps reduce dependency on any one platform. It also gives you more control over your revenue streams and relationship with your audience.
For faster Facebook Page Monetization and Content Creation Strategies. You can take a look at my e-book.
Final Thoughts on Facebook Page Monetization
Facebook page monetization can be highly rewarding but requires meeting strict criteria. You must have an authentic account and page, compliant content, engaged followers, and agree to Facebook’s various terms, standards, and policies.
Carefully evaluate if the benefits are worth the drawbacks for your goals. Consider diversifying your money-making strategies beyond just Facebook monetization to build a resilient income.
With strategic preparation and consistent hard work, monetizing on Facebook remains a valuable opportunity for creators in 2024 and beyond. But stay adaptable as the platform’s rules, features and demands evolve over time.
