How to find low-competition hashtags on Facebook
Research and discover proven, low-competition Facebook hashtags that break through. Learn competitor analysis, niche targeting, Facebook’s new tools, and more.
The Ultimate 2024 Guide to Discovering Untapped Hashtags on Facebook
Uncovering the perfect low-competition hashtags is key for cutting through the noise on Facebook. But with over 3.05 billion monthly users, the most popular tags are saturated with content.
How do you identify viable hashtags to genuinely connect with audiences and drive results?
This updated guide reveals insider techniques to discover untapped Facebook hashtags in 2024.
We’ll explore new tools, emerging trends, and optimization strategies. Learn how to uncover hidden gems, leverage trends, and make proven tags your own. Let’s dive into dominating hashtag marketing this year!
Evaluate Hashtag Competition Holistically
Before integrating new hashtags, it’s crucial to gauge competition levels. Look beyond vanity metrics to get the full picture.
Here are key factors to analyze:
Follower Count
Follower count offers baseline popularity data. Aim for hashtags with 5,000–500,000 followers. Under 5k lacks reach, and over 500k sees excessive competition.
But also consider…
Active Followers
Assess hashtag follower quality. Scan follower demographics, their level of hashtag engagement, and relevant interests. Low competition tags have an active, targeted follower base.
Post Volume + Engagement
Monitor recent post volume and engagement rates. Low competition hashtags see <100 daily posts with strong individual engagement. More posts and thin engagement signal saturation.
Content Analysis
Review the type of content being posted. Low-competition hashtags have a good mix of relevant content. Generic tags contain lots of irrelevant spam. Assess if it’s an engaged community.
Read this: 10 Best Types of Facebook Posts in 2024: Engage, Inspire, Convert
Master Facebook’s Updated Tools
Facebook constantly rolls out hashtag research tools.
Here are the latest to leverage:
Facebook’s Search Bar
Search potential hashtags and toggle between ‘Posts’ and ‘Accounts’ to analyze volume and followers. New in 2024, you can filter posts by date range.
Dedicated Topic Pages
Head to facebook.com/hashtag/[insert hashtag] for its content hub. New sections like top contributors, related topics, and hashtags for you provide intel to gauge competition.
Trending Section
Check Facebook’s Trending section for breaking convos and news. Click related trending hashtags to evaluate their traction. Create timely content for newly viral tags.
Public Hashtag Pages
Follow dedicated Pages for your main industry hashtags like #socialmediamarketing. New posts and Stories showcase relevant examples and creative executions.
Track Evolving Hashtag Variations
Generic hashtags spawn multiple niche iterations that emerge over time. For instance, the leading entrepreneurship hashtag #entrepreneur now sees segmented versions like:
- #mompreneur
- #kidpreneur
- #socialentrepreneur
Seek out these new evolutions gaining traction in your niche by searching for spun-off variations of popular tags. They provide targeted exposure with less competition.
Capitalize on Trending News + Events
Stay current on the news cycle and upcoming events. When major stories break or occasions arise, quickly find related emerging hashtags to ride the real-time wave. Publish your perspective before the competition mounts.
Localize Your Approach
Include targeted city, state, and landmark hashtags like #austin, #atx, #brooklyn, # Pacific Northwest, #goldengatebridge. Hyperlocal tags help you rank for geographic-specific searches.
Get Specific with Long-Tail Tags
Lengthen popular tags by adding niche modifiers:
- #socialmediamarketing → #restaurantSocialMediaMarketing
- #realestate → #greenrealestatedevelopments
These ultra-specific long-tail hashtags target smaller (but highly engaged) subsets of users with less competition.
See Where Your Audience Convenes
Identify popular hashtags your niche frequently uses by exploring relevant:
- Facebook Groups
- Industry Influencer Pages
- Competitor Pages
Integrate tags where your audience already converses to seamlessly tap into existing communities.
Dig Into Your Top-Performing Hashtags
Analyze tags that consistently drive your highest engagement and clicks. Identify patterns and customize them with your unique variations:
- #organicgardeningtips → #organicgardeningtipsbygreenthumbco
- #digitalmarketing → #digitalmarketingmadeeasybyXYZ
Blending popular hashtags with branded tags helps you stand out while remaining discoverable.
Make Hashtag Tracking Your Priority
Robust listening tools provide data to identify ideal tags. Track industry hashtag performance over time, segment by competitor and location, and uncover hidden long-tail gems. Set up tracking dashboards as your hashtag discovery command center.
Monitor Your Competitors
See what works for competitors by plugging their Facebook handles into listening tools. Reveal their top hashtags by engagement and adoption trends. Emulate their proven formulas then make them your own. Their wins indicate wider audience appeal.
Add Hashtags Strategically
Avoid excessive hashtag stuffing which raises spam flags. Integrate ~2–3 well-researched hashtags per post. Balance popular tags for reach with niche tags for targeting. Place hashtags at the end after your core caption.
Keep Testing and Optimizing
Consistently analyze performance data to inform ongoing hashtag strategy. Retire stagnant tags losing traction for emerging variants gaining momentum. Agile optimization is key for staying ahead in 2023’s evolving landscape.
The Future of Hashtag Marketing
Looking ahead, video hashtags using #Chains on Reels will gain traction. And with the recent hashtag Following the rollout, focus on growing niche community tags that fans can follow.
Hashtag marketing will shift from broad general tags toward hyper-targeted community building. Start honing your approach now to win in 2024!
Read this: Best Practices for Hashtags on Facebook in 2024
Final Thoughts
Strategic hashtag use is crucial for discovery and engagement on Facebook, but standing out requires going beyond generic saturated tags. By holistically analyzing competition and relentlessly tracking performance data, you can pinpoint fresh opportunities.
Harness Facebook’s advanced analytics, apply location/interest targeting, and make trending topics your own. Blend popular tags with branded variations. Grow niche community hashtags that foster true connections. Use these steps to stay ahead of the curve with hashtag marketing in 2024!
