How to Increase Reels Views on Facebook
How I did decode the reasons why am I not getting views on my Facebook reels?
Facebook Reels have become an extremely popular way for creators and businesses to engage their audiences and grow their reach. However, with more competition on the platform, it can be challenging to get your Reels seen by a wide audience.
We’ll explore proven strategies to boost your Facebook Reels views and connect with more people.
Post Consistently With Value-Driven Content
The Facebook algorithm favors accounts that post consistently. Attack the algorithm with a quantity of engaging content. Then, target your audience by creating quality content.
Simple formula is: Quality + Quantity = Intensity
Quality and quantity should be your guide to favor the algorithm.
So…
Create and share Facebook Reels that train the algorithm to show your content to more users over time.
Aim to post at least 1–2 new Reels per day or 3–5 Reels per week. Then, increase this to 4–6 reels per day.
Be sure you’re providing value to viewers with each piece of content you create. Consider how you can educate, entertain, or inspire your target audience.
Posting consistently shows Facebook you’re committed to the platform. But you need to match this with high-quality content that engages users. Unique, value-driven Reels will keep people watching and improve your reach.
Optimize Your Reels For Your Niche Audience
Facebook’s algorithm also rewards relevancy because it favors the interests of every user.
Create Reels that directly appeal to your niche target audience. For example, a makeup brand can share beauty tips and product tutorials. Whereas a restaurant can post recipes and behind-the-scenes kitchen footage.
Understand what your niche audience cares about and create content tailored to them.
Hook viewers in the first 3–5 seconds by highlighting what they will gain from your Reel. Avoid watchbait and clickbait styles.
Optimizing your Reels for a specific target audience also allows you to use more niche hashtags. This makes it easier to rank under relevant hashtags driving views from your niche, rather than super broad hashtags with lots of competition.
Use Targeted and Relevant Hashtags
Strategic hashtag usage is key to getting your Reels seen by more people on Facebook. Include a mix of broader and more niche hashtags related to your content.
Identify high-volume hashtags used by your target audience — but also find related hashtags with lower competition.
For example, #fyp or #viralreelsvideo will not work anymore because they are too saturated, which means they are high-volume with high competition.
Aim at less than 100k views/posts.
Ranking under these precise hashtags makes your content more discoverable.
Do keyword research to find valuable long-tail hashtags too, like #productphotographytips instead of just #photography. Longer hashtags are more specific so you can rank higher and tap into targeted interests.
Engage Viewers and Promote Shares
Driving engagement on your Reels trains the algorithm to show your content to a wider range of viewers. Respond to comments, ask questions, and encourage viewers to like, comment, and share your Reels.
However, avoid baiting CTAs.
You can also @mention relevant brands, influencers, and Facebook pages in your Reels to promote engagement and repurposes.
Sharing your Reels to your Facebook Stories is another easy way to get them in front of your existing audience. Plus, it makes it simple for current followers to share your Reels with their own networks.
Remove Watermarks to Look More Professional
Facebook Reels still contain a small watermark and logo by default. While these are unavoidable in Facebook Stories, you can remove the watermarks when downloading and reposting Reels to your timeline.
The clean, watermark-free look simply appears more professional and legitimate. It helps viewers focus on your content rather than being distracted by logos.
Take Advantage of Paid Promotion Options
Consider putting some budget behind your top-performing organic Reels to boost their reach exponentially.
Use the “Boost reel” or “Boost post” button.
Facebook offers powerful advertising tools to get your Reels in front of large, targeted audiences.
You can promote Reels as regular Facebook video ads or via the Reels Play Ads format. Reels Play presents your full reel on-screen and allows easier sharing. They also support interactive stickers.
Lookalike Audiences help you reach people with interests and demographics similar to your existing marketing lists and followers. Definitely leverage these to extend your Reel reach.
Track Performance and Optimize Efforts
It’s important to analyze which types of Reels are resonating most with your audience. Facebook offers built-in analytics so you can see metrics like views, reach, and engagement for each post.
Use the Meta Business Suite.
Identify your best-performing Reels and learn from their success to refine your ongoing approach. Consider adopting elements like captions, visuals, lengths, and authentic CTAs that worked well.
Continuously optimizing your strategy based on data will help you create content tailored to drive results on Facebook.
Additional Knowledge: What are the Violation Rules for Facebook? A Comprehensive Guide
Final Thoughts
Facebook Reels present an excellent opportunity to engage and expand your audience if you utilize the right strategies.
Post consistently, focus on your niche, use precise hashtags, and encourage engagement. Promote your top Reels through ads and optimize based on what’s working.
With this comprehensive approach, you can overcome the Facebook Reels algorithm and get your videos seen by more of your ideal viewers. A solid Reels strategy fuels overall growth and visibility for your brand on Facebook.
FAQs About How to Increase Reels Views on Facebook
What is the ideal length for a Facebook Reel?
30 seconds is the current recommended length for Facebook Reels to balance maximizing content against a short attention span. However, 15 or 90-second Reels can work well too by highlighting a single tip or extending educational value.
How many hashtags should you use on a Facebook Reel?
1–3 hashtags tend to be an ideal amount. Include high-volume with low-competition hashtags and fill the remaining slots with more niche, targeted hashtags. Avoid going over 5 as it can look spammy. Place hashtags in the caption or comments.
Plus, if you are increasing the number of hashtags used, you are badly decreasing your organic reach.
Here is a link to Facebook hashtag tips, secrets, and strategies. (Link to my Payhip Store)
What time should you post Facebook Reels?
Post when your audience is most active. Many find success between 9am-3 pm on weekdays or whenever your niche typically engages online. Post consistently at your peak times to build Reels authority.
How can you reuse content for Facebook Reels?
Repurpose visuals, B-roll footage, static posts, and snippets from existing videos. Provide new value each time like tips, polls, or behind-the-scenes footage. Add text overlay for easy consumption.
What tools can help boost Facebook Reel views?
Unipro, Dazzfeed, and Boosted Reels use AI to optimize hashtags, captions, and timing to boost views. Inbeat analyzes competitors and your best performers to inform content. Many scheduling tools now also support Reel creation.
