How to Make Money on Facebook Reels

Discover how to monetize your Facebook Reels and earn up to $35,000 a month. Master overlay ads, eligibility criteria, and strategies for maximizing revenue from your content.

How to make money on Facebook Reels and earn up to $35,000 a month (Made in Canva)

Facebook Reels have become hugely popular, providing an engaging way for people to express themselves through short videos. As a creator, Reels also presents an excellent opportunity to monetize your content up to $35,000 a month. Here’s an in-depth guide on how to make money on Facebook Reels.

Use Overlay Ads to Monetize Your Facebook Reels

Overlay ads can be used to help monetize your Facebook Reels. Overlay ads are placed directly on top of a Facebook Reel in a banner or sticker format. They appear transparently over reel content, meaning that people can view the ad without interrupting the reel content they’re consuming.

If an overlay ad is included in your reel, you’ll earn a portion of the advertising revenue. This provides a seamless way to monetize your reels without disrupting the viewer experience.

What Types of Overlay Ads Are There?

There are two types of overlay ads on Facebook Reels:

• Banner ads — Appear as a semi-transparent overlay at the bottom of a Facebook Reel.
• Sticker ads — A static image ad that can be placed by a creator anywhere within their reel.

Both provide non-intrusive options to monetize your reels. Banner ads are automatically placed by Facebook, while sticker ads allow you to choose the placement.

Banner Ads and Sticker Ads [Overlay Ads on Facebook Reels] (Made in Canva)

Who Is Eligible for Overlay Ads?

If you’re currently eligible to monetize your videos with in-stream ads for on-demand on Facebook, then you’ll also be eligible to monetize your reels with overlay ads. You will be invited automatically.

No need to opt in, the reels you share publicly on Facebook are automatically eligible to monetize with overlay ads.

Eligibility Requirements for Video On-Demand

To qualify, your Page must meet the following criteria:

• Minimum 5,000 followers.
• 60,000 total minutes viewed in the last 60 days. This can include on-demand, live, or previously live videos. This does not include minutes viewed from crossposted, boosted, or paid watch time.
• The page has at least five active videos. Videos can be on-demand or previously live, but this does not include active crossposted videos.

Eligibility Requirements for Live Videos

To qualify, your Page must meet the following criteria:

• Minimum 10,000 followers.
• 600,000 total minutes viewed in the last 60 days with at least 60,000 minutes of the 600,000 total minutes must include minutes viewed from live videos.
• The page has at least five active videos, including at least three previously live videos, that are created by you. This does not include active crossposted videos.

Facebook Monetization Policies

In order for publishers, creators, and third-party providers to utilize monetization tools on Facebook, they must pass and remain compliant with Facebook’s monetization policies.

These rules apply to all Pages, profiles in professional mode, events, and groups on Facebook.

Partner Monetization Policies

In order to earn money on Facebook, you must:

• Create the content on an eligible surface — At this time, monetization features are available for public content on Facebook Pages, profiles in professional mode, events, and groups. Content paid for on Facebook, but consumed on a third-party site, may be eligible for monetization. Facebook profiles outside of professional mode are ineligible for monetization products and features.
• Reside in an eligible country — To monetize, you must reside in an eligible country where the product or feature is available. You may lose your ability to monetize if you move to an ineligible location or if Facebook changes product eligibility.

Eligible Countries:

Argentina, Australia, Austria, Bangladesh, Belgium, Bolivia, Brazil, Canada, Chile, Colombia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, France, Germany, Guatemala, Honduras, Hong Kong, India, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Malaysia, Mexico, Morocco, New Zealand, Norway, Peru, Poland, Puerto Rico, Romania, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, The Netherlands, Philippines, Turkey, Saudi Arabia, Ukraine, United Arab Emirates, United Kingdom, United States

• Follow Facebook’s Community Standards — These rules apply to all posts and interactions on Facebook, including rules against hate speech, calls for violence, sexualized content, and inauthentic behavior. Any content posted by publishers, creators or third-party providers that violates the Community Standards may cause them to become ineligible or lose their eligibility to monetize.
• Follow the Content Monetization Policies — Monetized content must pass an additional level of standards above the Community Standards. These include deeper restrictions on the content itself and the formats in which it is presented. Creators and publishers must ensure that their profiles and content follow the Content Monetization Policies.
• Share authentic content — Creators, publishers, and third-party providers posting content flagged as misinformation and false news may be ineligible or lose their ability to monetize. You can also lose monetization for sharing clickbait, sensationalism, and engagement bait. Content reported to Facebook as unlawful by an authorized entity may also lead to demonetization.
• Share original content — You can only monetize content that you created or were involved in creating, or that directly features you. Content that is unoriginal or reproduced without meaningful enhancements cannot be monetized.

However, you can monetize a page or profile with content that you do not own. We can create a “Meaningfully Enhanced Content (Faceless Content). Those stock videos from a public domain that you are allowed to use like Pexels and Pixabay. I am using this strategy because I am not comfortable in front of a camera. At least, this gives me an extra $5000+ a month.

• Monetize authentic engagement — You can only monetize content consumed by your natural, authentic audience. This means you cannot engage in any behavior that artificially boosts engagement just to generate more revenue. This includes manufactured sharing and high-volume crossposting.
• Follow Facebook’s Payment Terms — Monetizing creators, publishers, and third-party providers must comply with Facebook’s rules for making and receiving payments.
• Follow Pages, Groups, and Events Terms — Content published must follow the specific Terms for Pages, Groups, and Events.
• Develop an established presence — Creators, publishers, and third-party providers must have an authentic, established presence on Facebook for at least 30 days to be eligible for all monetization features.
• Follow rules for politicians and governments — Political and government entities are ineligible to monetize, as well as content regulated as political advertising.
• Only connect to policy-abiding entities — Monetized creators and publishers may lose monetization if an entity connected to them violates these policies.

Photo by Solen Feyissa on Unsplash

How to Insert Overlay Ads in Your Reels

If you’re already part of the in-stream ads program, you’re automatically opted into banner ads for your reels.

For sticker ads:

1. After adding your creative for a reel, tap “Stickers” on the right menu panel.
2. Below the Stickers tab, tap “Ad”.
3. Tap “Add Sticker Ad”.
4. Adjust the positioning of the sticker ad frame on your reel.

Facebook will choose an ad suited to the viewer to display in your sticker ad frame. Keep in mind that just because you add a frame doesn’t guarantee an ad will be included.

Use Facebook Reels Play Bonuses to Earn Money

Facebook offers Reels Play Bonuses that allow you to earn money when your reels perform well. Here’s how it works:

• When a reel you create receives significant engagement and views, you may become eligible for a Reels Play Bonus.
• Bonuses are calculated based on the performance of individual reels. Top-performing reels receive higher bonuses.
• Bonuses are paid monthly for all eligible reels in the previous month.

To be eligible to earn Reels Play Bonuses, you must:

• Have at least 1,000 followers on Facebook.
• Have accrued at least 5,000 total reel plays in the last 30 days.
• Own the content featured in the reel you are monetizing.
• Comply with the Facebook monetization policies.

The amount you can earn from Reels Play Bonuses depends on the performance of each reel. Reels that achieve better engagement and viewership will result in higher payouts.

While Facebook has not released specifics on the bonus amounts, they have stated that bonuses will be calculated based on the following factors:

• Length of time viewers watch your reel
• Number of reactions, comments, shares
• Number of saves
• Number of views from followers vs. non-followers

Final Thoughts

In general, your goal should be creating reels that keep viewers engaged and garner strong organic reach.

You can track your Reels Play Bonuses in Facebook Creator Studio, which will show you earnings per reel. Payouts are made monthly via direct deposit.

The key is using Reels to build a sizable, highly engaged audience. More reach means more potential revenue channels to leverage. Focus on quality over quantity, and be strategic about tapping into viral trends and promoting your Reels.

With people increasingly turning to short-form video, leveraging Facebook Reels places you at the leading edge of where entertainment is headed while rewarding you both financially and through expanded reach.

Read this: How to Turn Facebook Reels into a $5000+/Month Goldmine

FAQs

How can I ensure my Facebook Reels are eligible for monetization?

To ensure your Reels are eligible for monetization, adhere to Facebook’s Partner Monetization Policies, create original content, and meet the platform’s eligibility criteria in terms of followers and viewership.

Can I use the same content for Facebook Reels and other platforms?

While you can repurpose content from other platforms, ensure it meets Facebook’s originality requirements and does not contain watermarks from competing platforms, as this can affect your monetization eligibility.

How do overlay ads impact viewer experience on Facebook Reels?

Overlay ads are designed to be non-intrusive, appearing transparently over your content. This minimizes disruption to the viewer’s experience while allowing you to earn revenue from your Reels.

How much can I earn from Facebook Reels?

Earnings from Facebook Reels vary based on factors like viewer engagement, ad type, and content quality. Facebook offers up to $35,000 a month per page or professional profile. While there’s no fixed rate, consistently creating engaging and compliant content can increase your potential earnings.

Are there best practices for placing sticker ads in my Reels?

When placing sticker ads, ensure they don’t obstruct critical elements of your content. Position them strategically to be visible without detracting from the viewer’s enjoyment of your Reel.