How To Properly Use Facebook To Drive Traffic To Medium

And Vice Versa…

How To Properly Use Facebook To Drive Traffic To Medium (Made in Canva)

In 2024, Facebook has over 3.05 billion monthly active users. This makes it the largest social media platform in the world and a goldmine for driving traffic to your content on other sites like Medium.

However, you can’t just shove links to your Medium articles in people’s faces on Facebook. That comes across as spammy and won’t be well-received. You need to provide value to Facebook users first before promoting your content.

The key is to create engaging Facebook content that:

entertains or educates people

Once you have their attention, strategically insert links to your in-depth Medium articles so interested readers can learn more.

This guide will walk you through the best organic Facebook tactics for driving quality traffic to your Medium publication in 2024 and beyond.

Link Your Medium URL as Your Facebook Page Website

The first step is to link your Medium publication URL in the “Website” section of your Facebook Page. This associates your Facebook presence with your Medium in a subtle, non-promotional way.

When people visit your Facebook Page, they’ll see your Medium URL and can click to check it out if interested.

Don’t repeatedly post the URL throughout your Page — just listing it once prominently in your Website section is enough.

Create Relevant Video Content

Video reigns supreme on Facebook. Posts with native video get 135% more reach than link shares according to Meta Business.

Short entertaining or informative videos will capture attention and build your Facebook audience:

• Explainers (Reels/Long-Form Videos): Create < 60secs videos clearly explaining a topic related to your niche. Use simple visuals and appropriate background music.
• How-tos (Reels and Long-Form): Teach viewers a skill in 1–3 minutes. Keep it fast-paced and useful.
• Listicles: Rattle off interesting facts or tips in an “X ways to do Y” type video.
• Behind-the-scenes: Give a quick office tour or show your creative process.
• Q&As: Answer common questions from followers. Keep responses under 30 seconds each.

Pro Tip: Mention your Medium page in the comment section only not earlier than 6 hours after publishing, and not in the posts’ description. This is to gain an initial organic reach of your content. Comments with links will decrease the organic reach when inserted early. Be cautious when using CTAs in monetized content or if you want to be monetized because CTAs can be detected as engagement bait.

Photo by Pedro Araújo on Unsplash

Go Live Frequently

Live video is highly engaging on Facebook. Followers enjoy the real-time interaction and community feel. (However, this is the absolute contraindication of Faceless Content).

Use Facebook Live to:

• Give previews of upcoming articles or projects.
• Answer follower questions and address comments live.
• Show more of your personality and workspace.
• Interview guests like authors or experts in your niche.
• Teach simple skills or hacks.
• Discuss trending topics related to your niche.

Save your live videos to republish as regular video posts later. Mention your Medium page in the new comment section without aggressive call-to-action language.

Show Personality With Photos

Photos that showcase your brand’s personality perform well on Facebook. Post casual photos of:

• Your workspace or team.
• Handwritten quotes or whiteboard brainstorms.
• Your pets, travel, hobbies and events.
• Sneak peeks of upcoming projects.
• Funny or inspiring memes.
• User-generated content from happy clients/followers.

Always add an engaging caption without aggressive calls-to-action. Subtly mention your Medium page or articles if relevant.

Photo by TheRegisti on Unsplash

Repurpose Medium Articles as Facebook Notes (Text-Only Posts)

Medium articles can become Facebook Notes. This allows you to natively publish your articles on Facebook without aggressive link promotion.

When adopting a Medium post for Facebook:

• Break it into shorter paragraphs for easier reading.
• Add some screenshots, memes, GIFs, or graphics related to the content. (Do not upload these contents as reels or videos because it is against Content Monetization Policies).
• Pose questions to spark genuine discussion in comments.
• Mention your Medium page in the comment section without aggressive call-to-action language.

Notes have lower organic reach but keep followers engaged with your content within Facebook.

Use High-Quality Page Post Images

When sharing external links on Facebook, posts with relevant high-quality images gain more reach.

For each Medium article, you want to promote:

• Design an eye-catching, branded image incorporating:
• The article’s headline
• A relevant graphic or photo
• Your logo and branding
• Use a reliable image size of 1200 x 628 pixels to avoid cropping.
• Upload directly instead of linking for higher reach.
• Add an engaging caption about the article’s value without aggressive calls-to-action.

Images optimized like this help Medium links stand out in the Facebook feed.

Leverage Facebook Groups

Joining relevant Facebook Groups related to your niche expands your audience reach.

Be helpful and engaging in these communities by:

• Commenting thoughtfully on discussions.
• Sharing useful resources when appropriate.
• Responding to questions you can answer.

Once you build credibility, politely mention your Medium content if very relevant to the conversation. Most groups allow tasteful self-promotion.

You can also create your own Group centered around topics your Medium covers. Subtly include links to your articles in the Group description, pinned posts, and discussions.

Facebook Groups give you direct access to more followers in your target demographic.

Photo by Christian Wiediger on Unsplash

Use Messenger Bots Cautiously

Facebook Messenger bots can help engage followers 24/7 but be cautious about over-promotion. A well-designed chatbot can:

• Give helpful tips when people first message your Page.
• Answer FAQs about your publication.
• Direct people to join your Facebook Group.

Manybot, Chatfuel and MobileMonkey are powerful platforms for building Messenger bots without aggressive links or call-to-action language.

You can also try the latest ChatBot Maker of Poe. Poe is the Quora counterpart of the ChatGPT chatbot. You can make a personalized chatbot there.

Messenger bots create a personal connection while subtly promoting your Medium.

Interview Influencers on Facebook Live

Relevant influencers in your niche likely have an audience overlap with your own. Interviewing them on Facebook Live can introduce your Medium to new potential followers.

Reach out to respected industry experts, authors, bloggers, and public figures for a collaborative live chat. Promote it well ahead of time.

During the interview:

• Ask them thoughtful questions that provide value.
• Keep it conversational and upbeat.
• Casually mention your Medium page for those interested in your work.

The influencer gets exposure to your audience while you get exposure to theirs. Repurpose the video into a regular Facebook post too.

Photo by TheRegisti on Unsplash

Promote Your Best Articles in Facebook Publisher Groups

Hundreds of active Facebook groups exist specifically for content creators to share their latest work. Join relevant communities in your niche.

When posting your top Medium articles:

• Respect group rules and don’t spam low-quality content.
• Choose your best titles/hooks to catch reader's attention fast.
• Use eye-catching article preview images.
• Engage sincerely with any comments and feedback.
• Follow and interact with fellow publishers in the group.

These groups give your articles immediate exposure to interested audiences already primed to consume content.

Leverage Word-of-Mouth With a Facebook Share Button

Add a Facebook share button to your Medium articles to facilitate organic word-of-mouth. This makes it easy for readers to share your content with their own networks.

Medium’s social sharing buttons let you enable Facebook sharing with just a click.

When someone shares your article, it appears on their profile and in their friends’ feeds. This viral effect helps your content spread.

Craft headlines and preview images that inspire readers to share quality articles relevant to their connections.

Photo by Brooke Cagle on Unsplash

Join Facebook Neighborhood Groups

Hyperlocal Facebook Groups centered around specific cities or neighborhoods can also drive relevant traffic to your Medium.

Search for active groups near you and join the conversations. Be helpful by:

• Recommending local businesses and resources.
• Sharing local events and news.
• Offering advice informed by living in the area.

Once established, share your Medium articles if highly pertinent to the local audience.

Local Facebook Groups allow you to attract readers by geographic area.

Make Facebook Part of Your Routine

The most important Facebook tip is consistency. Don’t just post randomly now and then.

Make it part of your regular content promotion flow:

• Check your Facebook metrics to identify patterns. Learn which types of posts perform best and when your followers are most active. You can see all of these in Meta Business Suite.
• Use Meta Business Suite to schedule non-promotional posts in advance.
• Spend 30–60 minutes daily creating and engaging with Facebook content. Set reminders if needed.
• Analyze results weekly and optimize what works.

With regular posting, community interaction, and thoughtful tactics, Facebook can drive Medium traffic as part of your integrated strategy.

Experiment relentlessly to find the optimal organic tactics suited to your audience. Tap into Facebook’s reach while providing genuine value.

What unique ways have you leveraged Facebook to promote your Medium publications and articles?

Share your top tips and success stories in the comments!