Passive Income Secrets Using Facebook Reels [2024 Guide]
Learn the top secrets to earning passive income with Facebook Reels in 2024. This guide covers making money by embedding ads, joining the Reels bonus program, and using built-in Facebook monetization tools.
Facebook Reels have exploded in popularity over the last couple of years. The short-form video feature allows anyone to create fun and engaging video content right within the Facebook app.
But did you know Reels can also help you earn passive income?
Facebook offers creators several monetization features to profit from viral Reels. While it does take some effort to build an audience, the income potential is huge.
This guide will walk you through the top secrets to earning money passively with Facebook Reels in 2024.
Embedding Ads in Reels
One of the easiest ways creators make money is by embedding ads in their Reels videos.
You can promote products, services, offers, or your own content throughout your Reels by using affiliate marketing tactics on monetized content.
Advertisers then pay you a certain rate per view.
Here’s how it works:
- Facebook allows you to insert overlay ads at the beginning, middle, or end of your Reel in the form of banner ads and sticker ads.
- You can promote your own products/services or be an “influencer” for other brands.
- Advertisers pay you 55% of the revenue earned from the ads.
- Facebook takes a 45% cut.
Rates vary based on audience and industry, but top influencers report earning $0.01 — $0.04 per view.
While ad revenue starts slow, your income can scale exponentially as your views and follower count grow.
Joining the Facebook Reels Play Bonus Program
Facebook’s Reels Play bonus program is one of the most lucrative ways to earn passive income.
The invite-only program pays eligible creators bonuses for Reels that hit certain view thresholds.
To qualify, you must:
- Meet Facebook’s monetization policies
- Own all the content in your videos
- Have an account older than 30 days
- Have created at least 5 Reels in the past 30 days
- Earned 100,000+ Reels plays in the past 30 days
Once accepted, you’ll earn bonuses when your Reels get over 1,000 views in a 30-day period.
Payouts vary based on views and engagement but can be as high as $35 per 1,000 views.
While getting accepted isn’t easy, the upside is huge. Top creators report making up to $55,000/month through the bonus program alone.
Using Facebook Monetization Tools
Facebook offers creators several built-in monetization products to earn money from Reels:
Stars
Fans can send Stars during live broadcasts as a way to tip creators. One Star equals one dollar cent, so it adds up fast.
To earn Stars, go live regularly, promote when you’ll be live, and engage with viewers in real time.
Overlay Ads
Enable ads on your Facebook Live videos to earn a cut of the revenue. This works similarly to YouTube monetization.
The key is driving a lot of viewers and traffic to scale your earnings.
Subscriptions
Loyal fans can pay a monthly fee for exclusive content and perks. Set tiers at price points your audience is willing to pay.
Building a large, engaged following who want more of you is key to subscription success.
Badges
Let fans show their support by purchasing badges during your Live videos and Reels. Prices range from $0.99 to $4.99.
Give badge buyers shoutouts or other perks to incentivize purchases.
Combining these options with an engaged audience enables you to earn passively from the content you’re already creating.
Final Thoughts
Earning passive income through Facebook Reels is 100% possible in 2024 and beyond.
But it does require consistency, strategy, and perseverance.
The creators achieving the most success are those who:
- Publish daily viral Reels that engage the algorithm
- Build a loyal audience around a niche/persona
- Diversify income through ads, bonuses, and monetization products
- Track analytics to keep improving content
- Collaborate with brands for influencer promotions
While Facebook Reels take effort to master, the long-term earning potential is massive.
Whether you’re just starting out or already making content on Facebook, my e-book can really help you. It’s full of great tips and tricks that even the big Facebook creators don’t talk about, especially for those who don’t want to be on camera.
My book makes things easy to understand and do, so you can start earning money on Facebook by doing what you love. It’s a great chance to turn your hobby into something that makes money, without getting too complicated.
Read this: Boost Your Income: Affiliate Marketing Through Facebook Reels 2024
FAQs
How much do top Facebook Reel creators make?
Top creators can make anywhere from $10,000 to $50,000+ per month through Reel bonuses, ads, and monetization products. However, it takes time and effort to build an audience and consistent income.
What types of content works best for Facebook Reels?
Short entertaining videos based on trends, challenges, and sounds tend to perform best. Useful life hacks and niche tutorials also engage audiences. Test different ideas and double down on what resonates.
How many views do you need to make money on Reels?
Generally, you need at least 100,000 total Reels views in a month to qualify for money-making programs. But focus on quality over quantity, and revenue can scale exponentially over time.
Can you monetize Facebook Reels on a personal profile?
Yes, provided that you turn on the “professional mode”. A Facebook Page has an advantage because you can’t utilize the Meta Business Suite in your personal/professional profile. Meet all eligibility requirements to gain access to money-making features.
What separates top-earning Reel creators from average ones?
The best creators post daily with a clear niche/audience in mind. They promote Reels across Facebook and Instagram, collaborate with brands, analyze data, and constantly improve. Success requires persistence.
